About The Modern VA

We're on a mission to empower Virtual Assistants and businesses to thrive in an AI-enhanced world, where technology amplifies human potential rather than replacing it.

Our Story

Born from the intersection of human creativity and artificial intelligence

The Modern VA was founded with a simple yet powerful belief: AI should enhance human work, not replace it. As the virtual assistant industry rapidly evolved, we saw an opportunity to bridge the gap between traditional VA services and cutting-edge AI capabilities.

Our founders, with decades of combined experience in business operations and emerging technologies, recognized that the most successful VAs and businesses of the future would be those who learned to work alongside AI rather than fear it.

Today, we're proud to serve a growing community of forward-thinking Virtual Assistants and innovative businesses who are shaping the future of work. Through training, implementation, and ongoing support, we're helping people unlock new levels of productivity and creativity.

Meet Our People-First AI Specialists

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    Tom

    AI TRAINING LEAD

    Tom heads up the training at The Modern VA, where he’s on a mission to equip virtual assistants with the skills they need to thrive in the age of AI.

    With nearly 15 years in financial services and 8 years specialising in process improvement and automation, he knows exactly how AI can transform the way businesses operate. Tom combines deep technical knowledge with hands-on experience to show VAs how to streamline admin, automate workflows, and use AI tools to their advantage — so they can deliver more value to clients and future-proof their careers.

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    Lara

    FOUNDER

    Lara has over 7 years of experience supporting founders, CEOs, and scaling teams in high-level business support roles. When she first began learning AI, she felt the same overwhelm and fear many assistants share — worried it might replace her work. But as she dug deeper, she discovered that mastering AI doesn’t make assistants redundant, it makes them irreplaceable.

    As a certified coach, Lara combines her background in business support with a people-first approach to technology. She founded The Modern VA to give virtual assistants the skills, confidence, and community they need to harness AI, future-proof their roles, and deliver smarter support to the businesses they work with.

    LinkedIn

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    Matt

    AI IMPLEMENTATION LEAD

    Matt turns ideas into working systems. He’s built tools used by thousands — from an AI concierge chatbot live in over 100 hotels to an AI note-taking app with 1,500+ users. With deep technical knowledge and a knack for building fast, he designs and implements practical AI solutions that actually move the needle. Whether it’s sales bots, voice flows, or backend automations, Matt makes sure what we create doesn’t just look good on paper — it works in the real world.

Our Mission

"To empower Virtual Assistants and small businesses with the knowledge, tools, and community support they need to thrive in an AI-enhanced world, ensuring that technology amplifies human potential rather than diminishing it."

Get Started Today

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